Well...

I've been designing digital products in an unusual way for the last 15 years.

Don't get me wrong...
Data and research are my tools (of course), but mainly intuition, creativity, logic, and a sharp point of view.

I confess... I design for myself all the time. I won't give you something I wouldn't like to get.

Collaboration is essential, but people invented workshops. I prefer leaving the frameworks aside and working with all as one team.

It's great to have a safe space where hard truths are natural. And if done with care, it's perfect.

I take the work too seriously, but I love making people laugh.

If you can show your design, it's good.

If people can feel your design, it's much better.

If your solution delights them, you will be unforgettable.

When time pass, what sticks is the knowledge and the friends you got along the way.

What do you think?

hi@felipevictor.com